INDIA MARKET ENTRY
India’s Beauty Market: Unstoppable Growth
The Indian beauty market is experiencing rapid growth. As of 2023, it was valued at approximately $28 billion and is expected to reach $46.6 billion by 2032. (Source: IMARC Group)
This surge encompasses beauty products, salons, and spa services, driven by increasing disposable incomes, a growing middle class, and a rise in digital connectivity that connects consumers to global trends. The Indian beauty industry is evolving with heightened demand for premium and organic products, fueled by younger consumers embracing e-commerce and sustainability-focused beauty choices.
Argus CMPO: Leading the Way in Beauty Branding:
Argus CMPO doesn’t just follow trends—we define them. With over 12 years of deep involvement in the Indian beauty landscape, we possess unparalleled expertise in translating market insights into impactful, emotion-driven branding solutions. From understanding cultural nuances to implementing data-driven strategies, we craft solutions that resonate with consumers and elevate brands above the competition.
Our comprehensive understanding of the Indian beauty market allows us to deliver innovative strategies that are grounded in market realities. Whether creating dynamic digital campaigns or conceptualizing standout product launches, Argus CMPO positions your brand to thrive in this booming sector.
All cosmetic products that are imported for sale in India need to be registered with CDSCO (Central Drugs Standard Control Organisation). These products are regulated under the Drugs and Cosmetics Act 1940 and Rules 1945 and Labelling Declarations by the Bureau of Indian Standards (BIS).
There are primarily two reasons for registration being mandatory:
- To regulate the indiscriminate import of beauty and personal care products by traders who take no responsibilities for contents or consumer dissatisfaction.
- To harmonize import requirements with products manufactured in India.
At Argus CMPO, we take pride in putting efforts to ensure that the products imported to India are 100% compliant as per CDSCO regulations. Request Us
Pricing plays a crucial role in the success of a brand. India, being a very price-sensitive market, and the cost of switch is very low, the right pricing is crucial.
We at Argus CMPO consult you on how to price your product in India taking into consideration,
the following:
- Brand Positioning v/s Competition
- Competition Pricing
- Channels of Distribution
- Marketing Investments
- Brand Vision for India Market
- Import Duties
India is a big country.
- Are you thinking of conquering the India market as soon as you enter?
- Are you thinking India is waiting with open arms for your brand, and you will achieve that overnight success?
- Do you think that you would invest in a celebrity who would endorse your brand one time, and this will build high recall value?
- Do you think bloggers and influencers would create the magic for you?
THINK AGAIN!.
There are four zones and several channels of distribution and much more to optimize distribution in India. We at Argus CMPO, study your brand and advise you on a structured strategy minimizing your risks to make it big in our country.