A Thought Leadership Feature by Hema Aushat The Promise That Lures Every Global Beauty Brand India has become the buzzword of every boardroom and investor call. With a billion-plus consumers,…


A Thought Leadership Feature by Hema Aushat The Promise That Lures Every Global Beauty Brand India has become the buzzword of every boardroom and investor call. With a billion-plus consumers,…

If you think India market entry is just about getting CDSCO compliance, think again! There are several other factors that need to be considered to ensure a successful entry and…

As a seasoned beauty brand marketer with over 33 years of experience, I know that marketing can be a game-changer for early-stage beauty brands, even on bootstrapped budgets! Here are…

Covid19: Hope Lingers in the Beauty Industry in India We all know that essential commodities and health safety and wellness saw unprecedented spikes in businesses, while some others had a…

Beauty Is Recession-Proof They Say But Here Are The Challenges Lying Ahead! Of the selective webinars I attended on the beauty industry, this one by the GCI Magazine and moderated…

The Best Times For Your Social Media Posts Social networking is perhaps an ideal approach to amplify the content you create. However, the key to achieve success on social platforms…
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